Privacy Policy

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‍Metora: Where Privacy Meets Innovation
Metora Data Science Privacy Policies and Data Subject Rights

Metora is committed to respecting your choices regarding the collection and use of your Personal Information. We have developed a range of privacy policies to address the various ways your Personal Information may be collected, used, shared, and processed by different Metora business units:

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Privacy Policies:

1. General Metora Privacy Policy: This policy outlines the types of information we collect when you interact with Metora websites, social media pages linked to this policy, face-to-face meetings at our facilities or events, and other online or offline sales and marketing activities.

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Data Subject Rights

In compliance with the E.U. General Data Protection Regulation (GDPR) and other relevant laws and regulations, individuals may possess data subject rights that allow them to:

1. Request access to their personal information
2. Request deletion or correction of their personal information
3. Request limitation of the use of their personal information
4. Receive a copy of their personal information in a machine-readable format

If you wish to exercise any of these rights, please refer to the relevant privacy policy listed above or visit our website's "Privacy Choices" tab for more information.

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General Metora Privacy Policy 

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I. INTRODUCTION

Welcome to the General Metora Data Science Privacy Policy ("Privacy Policy"). This Privacy Policy is designed to inform you about how Metora and its affiliated entities ("Metora," "we," "us," or "our") collect, use, disclose, and otherwise process ("process" or "processing") your personal information. This applies to your interactions with us through various platforms, including but not limited to Metora websites, social media pages that link to this Privacy Policy, face-to-face interactions at our facilities or events, and other online or offline sales and marketing activities.

i. Scope and Updates

Please note that this Privacy Policy may be updated periodically to reflect changes in our privacy practices or for other operational, legal, or regulatory reasons. If we make significant changes to this Privacy Policy that materially affect your privacy rights, we will notify you through appropriate means, such as a prominent notice on our website or other communication methods.

ii. Definition of Personal Information

For the purposes of this Privacy Policy, "personal information" or "personal data" refers to any information that is directly associated with, or could be used to identify, an individual. This may include but is not limited to, your name, physical address, email address, business contact details, and other information collected through your interactions with us, whether online or offline. For a detailed list of the types of personal information we may process, please refer to Section 4 of this Privacy Policy.

iii. Your Privacy Rights

This Privacy Policy also outlines the rights you have concerning the processing of your personal information in accordance with applicable data protection laws and regulations, including but not limited to the European Union's General Data Protection Regulation (GDPR).

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II. APPLICABILITY OF THIS PRIVACY POLICY

i. Whom This Policy Applies To

This Privacy Policy governs the processing of personal information by Metora in the following contexts:

1. Visitors and users of various Metora digital platforms, including but not limited to our websites and social media pages that link to this Privacy Policy ("the Sites").
2. Attendees and participants at events organized or sponsored by Metora.
3. Customers and prospective customers, as well as their representatives.
4. Subscribers to Metora publications, newsletters, and other informational materials.
5. Visitors to Metora facilities.
6. Suppliers, business partners, and their respective representatives.‍

ii. Exclusions from This Policy

This Privacy Policy does not apply to:

1. Personal information collected about you by customers of Metora. Such customers are solely responsible for their own data collection and processing activities, including when they use Metora products or services to process your personal information. For information on how these customers process your personal information, you should consult their respective privacy policies. Any inquiries or concerns about their use of your personal information should be directed to them.
2. The personal information you provide on third-party platforms is not under the control or management of Metora. While interacting with our Sites, you may encounter options to link or connect with third-party websites, services, social networks, or other features not operated by Metora. Activation of these features may result in third parties, other than Metora, processing your personal information. Metora does not have control over these third-party features and is not responsible for its data processing activities. We strongly recommend that you review the privacy policies of these third parties before engaging with such features.

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III. WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION?

i. Responsibility for Personal Information

Metora, in conjunction with its affiliated entities, Nimbus and Cloud Internet of Things (Cloud IoT), is collectively accountable for the collection, processing, and management of your personal information as delineated in this Privacy Policy. We are committed to safeguarding your privacy and the security of your personal data. In fulfilling this commitment, we comply rigorously with all applicable laws, regulations, and standards concerning data protection and privacy.

We have implemented a comprehensive set of security measures—technical, physical, and organizational—to ensure the confidentiality, integrity, and lawful processing of your personal information. These measures are continually reviewed and updated to adapt to emerging risks and to align with legal mandates.

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IV. WHICH CATEGORIES AND SPECIFIC PIECES OF PERSONAL INFORMATION DO WE PROCESS?

i. Data Privacy and Protection Commitment

Metora, along with its affiliated entities, is steadfastly committed to safeguarding your privacy and ensuring compliance with all applicable data protection laws and regulations. This Privacy Policy serves as a comprehensive guide to the types of personal information we may collect and the lawful methods we employ for processing such information.

ii. Methods of Data Collection

Metora may collect your personal information through a variety of lawful channels, including but not limited to:

1. Account registration on Metora  platforms
2. Participation in events sponsored or organized by Metora 
3. Third-party data aggregators, in compliance with applicable laws
4. Authorized agents acting on behalf of Metora , such as during the download of a Metora  whitepaper

iii. Categories of Information Collected

Depending on the nature and scope of your interactions with us, we may collect and process the following categories of information:

1. Personal Identifiers: Such as name, physical address, email addresses, and telephone numbers
2. Demographic Information: Only when directly linked to identifiers that could specify your identity
3. Visual Information: Including photographs and testimonials that identify you
4. Professional and Educational Data: Publicly available information pertaining to your work history, educational background, and professional affiliations
5. Social Media Data: Information extracted from your public social media profiles that relate to your professional and educational history
6. Transactional Information: Details concerning transactions, financial information, and payment methods
7. Company-Related Information: Data about the company with which you are affiliated, including its name, size, location, and your role within the company
8. Survey and Public Data: Information gathered from surveys and publicly available sources, such as social media posts
9. Communication Records: Recordings of calls and chat transcripts from interactions with our Sales and Customer Support teams, stored in compliance with applicable laws
10. Technical Identifiers: Including unique device IDs, cookie IDs, and IP addresses
11. Device Information: Such as browser type, device type, operating system, screen resolution, and preferred language
12. Location Data: Specific location or geolocation information only if you enable location-based services on your device
13. Behavioral Data: Information related to your online activities, including clicked or viewed advertisements, visited websites, and web searches

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V. WHY AND HOW DO WE USE YOUR PERSONAL INFORMATION?

i. Use of Personal Information

Metora and its affiliated entities may use your personal information for specific business and commercial purposes, as outlined below:

ii. Business Purposes:

1. Communication and Inquiry Response: We process your personal information to respond to your inquiries and communicate with you when you contact us through various channels.
2. Account Management: To create and manage a Metora Single Sign-On (SSO) account, we process your personal information to deliver site functionality and manage technical aspects.
3. Transactional Engagement: We process your information to engage in transactions with customers, suppliers, and business partners, including order processing and service delivery.
4. Site and Service Optimization: Your information may be used to analyze, develop, improve, and optimize the functionality and performance of our sites and services.
5. Security and Operations Management: We collect data to ensure the security and operational integrity of our sites, facilities, networks, and systems.
6. Legal and Regulatory Compliance: We may process your information to comply with applicable laws, respond to regulatory requests, and for internal audits and investigations.

iii. Commercial Purposes:

1. Subscription Management: If you subscribe to Metora publications or newsletters, we process your information to manage your subscriptions.
2. Marketing and Tailoring: We use your information to market our products and services and to tailor our marketing and sales activities to your or your company's interests.
3. Business-to-Business Services: We may use publicly available information, including personal information like the names of company officials, to offer select B2B services to our customers.

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VI. WHAT IS OUR BASIS FOR PROCESSING INFORMATION ABOUT YOU?

i. Legal Basis for Processing Personal Information (EU/EEA, UK, and Other Jurisdictions)

Metora and its affiliated entities adhere to the legal requirements for data processing in the EU/EEA, the UK, and other relevant jurisdictions. Our basis for processing your personal information is as follows:

1. Legitimate Interests: We process your contact and related information based on our legitimate interests to effectively communicate with you, respond to your requests, and tailor our marketing and sales activities to align with your professional interests.
2. Contractual Necessity: When engaging in transactions with customers, suppliers, and business partners or processing orders and downloads of our products and services, we process your personal information as it is necessary to enter into or fulfill a contract with you.
3. Consent: For specific marketing and sales activities, including events, we may process your personal information based on your explicit consent, as indicated on our sites at the time your information was collected. Alternatively, we may rely on our legitimate interests to keep you informed about developments related to our products and services.
4. Legitimate Interests for Analysis and Security: We rely on our legitimate interests to analyze, develop, improve, and optimize our sites, facilities, products, and services. This also includes maintaining the security and operational integrity of our sites, networks, and systems.
5. Legal and Regulatory Compliance: We process your personal information as required by applicable laws and regulations. This includes responding to legal processes such as subpoenas, as well as processing opt-out requests.

By adhering to these legal bases for processing, we ensure compliance with data protection laws in the EU/EEA, the UK, and other relevant jurisdictions.

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VII. FOR WHAT PERIOD DO WE RETAIN PERSONAL INFORMATION

i. Data Retention Policy

Metora and its affiliated entities adhere to specific retention periods for personal information in compliance with applicable laws and regulations:

1. Transactional Information: Data collected for transactions with customers, suppliers, and business partners will be retained for the duration of the transaction or service period and may be kept longer for legal compliance and record retention purposes.
2. SSO Account Information: If you have registered for a Metora Single Sign-On (SSO) account, your information will be retained as long as the account remains active. Accounts inactive for 18 consecutive months will be deleted, with deletion records retained for 90 days.
3. Cloud Account Information: For Metora Cloud accounts, data will be retained as long as the account is active. Minimal information may be retained post-service termination for record retention purposes. Note that our Privacy team cannot modify or delete service account data.
4. Subscription Data: Information for newsletter and blog subscriptions will be retained as long as you remain on our distribution lists, with deletion records retained for 30 days.
5. Event and Marketing Data: Contact information collected through Metora events for direct marketing and sales will be retained as long as we maintain an active relationship with you.
6. Sales Chat Transcripts: Transcripts from Metora Sales Chat will be deleted 90 days post-chat.
7. Support Line Recordings: If you have not opted out of call recording, these recordings will be deleted 60 days post-call unless otherwise specified.
8. Facility Visit Data: Personal information required for entry into a Metora facility will be retained for one year following your last visit.
9. Opt-Out Preferences: Data required to maintain your opt-out preferences will be retained for 20 years or longer as necessary to comply with applicable laws.

This policy ensures that we adhere to legal requirements for data retention while respecting your privacy rights.

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VIII. WHEN AND HOW CAN WE DISCLOSE YOUR PERSONAL INFORMATION?

i. Sharing Within Metora 

As a global organization, Metora may share your personal information across our international network. Access to your personal information within Metora is strictly limited to employees who require it to fulfill their job responsibilities and the specific purpose(s) for which the information was collected.

ii. Sharing Personal Information for Business Objectives

We may disclose your personal information to third parties under the following circumstances:

1. Service Providers: We engage with third-party service providers for various business functions, such as payment processing, data analytics, event coordination, website management, IT services, customer support, email delivery, and auditing. These providers are authorized to use your personal information solely to perform specific tasks on our behalf.
2. Business Transitions: In the event of corporate restructuring, merger, sale, joint venture, or other changes to our business, assets, or stock, your personal information may be transferred or shared as part of the transaction.
3. Legal Requirements: We may disclose your personal information when mandated by law, such as in response to a subpoena or other legal process. This may include sharing information with authorities outside your country of residence for national security or law enforcement purposes.

iii. Sharing Personal Information for Commercial Reasons

We may share your personal information with:

1. Distributors and Resellers: For follow-up actions related to your interests and with specific partners offering complementary products and services.
2. Event Partners: During Metora events, such as when you scan your badge at a sponsored booth.

Whenever third parties are granted access to your personal information, Metora implements appropriate measures—contractual, technical, and organizational—to ensure that your information is processed only as necessary and in a manner consistent with this Privacy Policy and applicable laws.

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IX. HOW IS PERSONAL INFORMATION HANDLED GLOBALLY?

i. International Data Transfers by Metora 

Metora operates on a global scale, and as such, your personal information may be processed internationally in accordance with this Privacy Policy. In cases where your data is transferred to a Metora entity located in a jurisdiction that does not offer an adequate level of data protection as per applicable laws, we commit to implementing robust safeguards to ensure the security of your personal information.

These safeguards may include:

1. EU Model Clauses: Utilizing approved data transfer mechanisms like the European Union Model Clauses to ensure compliance with data protection laws in the EU/EEA and other relevant jurisdictions.
2. Legally Recognized Methods: Relying on other legally recognized methods for cross-border data transfers to ensure compliance with relevant data protection laws.

Further details on how we handle international data transfers may be provided at the time you create a Metora account or register for one of our events. By doing so, we aim to adhere to the highest standards of data protection, irrespective of the jurisdiction in which your data is processed.

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X. HOW IS YOUR PERSONAL INFORMATION SECURED?

Metora is committed to the highest standards of data protection and has implemented a robust framework of security measures to safeguard your personal information. This framework encompasses technical, physical, and organizational measures designed to:

1. Prevent Unauthorized Access: We employ state-of-the-art security technologies to restrict unauthorized access to your personal information.
2. Mitigate Disclosure Risks: Our organizational protocols are designed to prevent the unlawful disclosure of your data.
3. Guard against Alteration and Destruction: We utilize advanced encryption and backup solutions to protect against unauthorized alterations or destruction of your data.
4. Ensure Lawful Processing: Our security measures are aligned with legal requirements to ensure that your data is processed lawfully and securely.

By implementing these comprehensive security measures, Metora aims to protect your personal information against unauthorized access, disclosure, alteration, destruction, and any other forms of unlawful processing.

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XI. WHAT ARE YOUR PRIVACY RIGHTS?

i. Your Data Subject Rights with Metora 

Metora is committed to upholding your data subject rights as outlined by applicable laws. You can exercise these rights by completing our inquiry form. Below is a summary of your rights and how to exercise them:

1. Withdraw Consent: You have the right to withdraw any previously granted consent for the processing of your personal information, including for email marketing by Metora.
2. Delete Information: You can request the deletion of some or all of your personal information from our records, subject to legal and contractual limitations.
3. Modify or Correct Information: You have the right to update or correct inaccuracies in your personal information. In certain instances, you can request that we correct or update your data.
4. Restrict or Object to Processing: You can request that we cease using or limit the use of your personal information, especially if we have no legal grounds for retaining it.
5. Access and Data Portability: You can request a copy of the information we hold about you. In jurisdictions where this right is provided by law, you can also request this information in a machine-readable format.

If you are acting as an authorized agent for someone else, please indicate this when you reach out to us via the inquiry form. We will guide you on how to submit requests on behalf of another individual.

For those who have created an account on a specific Metora portal, you can manage your personal information by following the instructions within each portal. This includes updating contact details, deleting records, or downloading your profile, as permitted by the portal's functionality.

If your inquiry is related to a company service account or support for Metora products or services, please note that our Privacy team cannot modify, delete, or access service account data.

Please note that the exercise of these rights is subject to legal and contractual limitations.

XII. DO YOU COLLECT SENSITIVE INFORMATION AND INFORMATION FROM CHILDREN?

i. Sensitive Personal Information and Privacy of Minors by Metora 

We strongly urge you to refrain from sending or sharing any sensitive personal information with us. Sensitive personal information includes, but is not limited to:

1. Government-issued identification numbers
2. Racial or ethnic background
3. Political views
4. Religious beliefs
5. Health status
6. Genetic or biometric data
7. Criminal history
8. Trade union membership

ii. Privacy of Minors

Metora primarily serves business clients, and our platforms are not designed for or targeted at minors. We do not knowingly market or offer our services to minors, except in specific educational programs that have received verified parental or guardian consent.

If you suspect that we have inadvertently collected personal information from a minor without proper consent, please notify us immediately through our inquiry form. We will take prompt action to remove such information from our servers and implement any additional corrective measures.

If you wish to request the removal of content or information posted by a user who was under the age of 16 at the time, please use the same inquiry form. Please note that complete or comprehensive removal may not be guaranteed if the content has been reposted by another user.

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XIII. FILING A COMPLAINT WITH METORA 

If you have any concerns or complaints regarding our compliance with this Privacy Policy, we encourage you to contact us directly. We are committed to investigating and resolving any complaints and disputes concerning the use and disclosure of your personal information in accordance with this Privacy Policy and applicable laws.

i. Steps for Filing a Complaint:

1. Initial Contact: Please reach out to us through the designated channels for privacy-related inquiries. Provide as much detail as possible regarding your complaint.
2. Investigation: Upon receipt of your complaint, we will initiate an internal investigation to assess the validity of your concerns and determine appropriate corrective measures.
3. Resolution: We aim to resolve all complaints in a timely manner and will communicate the outcome of our investigation to you.
4. Legal Recourse: If you are not satisfied with the resolution, you have the right to file a formal complaint with a competent data protection authority in accordance with applicable laws.

By providing a structured process for complaints, Metora aims to ensure that your concerns are addressed effectively and in compliance with legal requirements.

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XIV. YOUR PRIVACY CHOICES AND RIGHTS WITH METORA 

i. Overview

For specific details about your privacy relationship with Metora, please consult our comprehensive privacy policies. This section serves as an overview of the options available to you for managing your data preferences. Should you have any questions or concerns about these options, please use our inquiry form for assistance.

ii. Regulatory Rights

Under regulations such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), individuals in the EU/EEA and other jurisdictions have certain rights to access, delete, correct, limit, or obtain a copy of their personal information held by Metora. Detailed instructions on how to exercise these rights can be found in our privacy policies.

iii. Managing Email and Profile Preferences

To manage your preferences for receiving electronic communications from Metora  or our selected partners, including opting in or out of Metora  communities or newsletters, please login at Your Profile URL and follow the instructions to "update my profile."

You can opt out of receiving marketing emails from Metora by updating your online profile as mentioned above or by using the automated unsubscribe link included in our marketing emails. For additional guidance on how to unsubscribe from email communications, as well as how to opt out of phone and postal marketing, please visit our Account Help page.

iv. Cookie Preferences on Metora  Websites

We offer you the option to disable cookies that are not essential for basic website functionality. Our cookie preferences tool helps you manage your preferences for internet advertising and tracking. Once you set your cookie preferences, Metora will adhere to the choices you've made. Please note that if you delete your cookies or switch browsers or devices, you will need to reset your cookie preferences. You can access or modify your cookie preferences through the "Cookie Preferences" link in the footer of Metora websites.

v. Interest-Based Advertising by Metora 

Metora engages in interest-based advertising facilitated through data collection and usage. For information on how to opt-out and access the data collected and processed by Metora, please visit our Opt-Out and Access Site.

For more details about these services, the types of data collected, and how this data is used, please refer to the Metora Advertising Privacy Policy.